Introduction
The name Jake Shoff resonates deeply with both the basketball community and the mental health recovery field in Utah and beyond. Once a celebrated athlete known for his grit on the court, Shoff later became a passionate advocate for those battling addiction and mental health challenges. His journey from being a collegiate basketball player to a compassionate entrepreneur and recovery leader is a powerful story of determination, transformation, and lasting impact.
Jake Shoff’s untimely passing in February 2025 was met with an outpouring of grief from former teammates, friends, and countless individuals whose lives he touched through his work. His legacy, however, continues to inspire—reminding us that true greatness is not measured merely by achievements, but by the lives we uplift along the way.
Early Life and Education
A Humble Beginning
Born on 22 September 1978 in Biloxi, Mississippi, Jake Shoff spent his early years moving frequently due to his father’s military career. These early transitions helped shape his adaptable and determined personality. Eventually, his family settled in Utah, where his athletic journey began to flourish.
Passion for Basketball
At American Fork High School, Jake quickly established himself as one of Utah’s brightest young talents. He became an All-State player and was instrumental in leading his team to a state title appearance. His athleticism, combined with a strong work ethic, earned him recognition across the state, setting the stage for his collegiate basketball career.
Basketball Career
Weber State Beginnings
Jake Shoff began his college basketball journey at Weber State University. By his sophomore year, he had become one of the standout players on the team, averaging 7.4 points and 6.0 rebounds per game. His performance was marked by consistency, discipline, and an impressive ability to dominate under the basket.
BYU: The Defining Years
Seeking new challenges, Shoff transferred to Brigham Young University (BYU), where he played from 2001 to 2004. During his time with the BYU Cougars, he appeared in 57 games, earning a reputation for his efficient play and unyielding energy.
At BYU, he was known for his remarkable shooting accuracy—maintaining a career field goal percentage above 60%, a feat achieved by only a handful of players in BYU history. His relentless hustle and positive attitude made him a favourite among fans, teammates, and coaches alike.
A True Team Player
What set Jake apart was not just his talent but his leadership and humility. He was the type of player who gave everything in practice and during games, motivating those around him to reach their full potential. Coaches often described him as the heartbeat of the team—a player who led by example both on and off the court.
Life Beyond Basketball
A Mission of Faith
Before his collegiate career flourished, Jake Shoff dedicated two years of his life to serving a mission for The Church of Jesus Christ of Latter-day Saints in Honduras. His experiences abroad instilled in him a deep sense of empathy and spiritual purpose, qualities that would later influence his post-athletic career.
Transitioning to a New Chapter
After his time at BYU, Jake channelled his drive and passion into business and community work. While many former athletes struggle to find a path after sport, Jake found his calling in helping others—specifically those battling addiction and mental health challenges.
The Phoenix Recovery Centre: A Beacon of Hope
Founding a Lifeline
Driven by a desire to make a difference, Jake co-founded The Phoenix Recovery Centre in Utah. The name itself was symbolic—representing rebirth, resilience, and the human capacity to rise from the ashes. The centre became a haven for individuals seeking to overcome substance abuse and mental health struggles.
Under Jake’s leadership, the Phoenix Recovery Centre grew into one of Utah’s most respected treatment facilities. His approach was deeply personal; he viewed each client not as a statistic but as a person deserving compassion, dignity, and hope.
Advocacy and Systemic Change
Jake was not content with merely offering support—he wanted to reform the system. He worked tirelessly to expand insurance coverage for mental health and addiction recovery services, believing that financial barriers should never prevent someone from accessing care. His advocacy efforts helped countless individuals receive treatment they otherwise could not afford.
Empathy in Action
Those who worked alongside Jake often spoke of his ability to connect with people. His calm demeanour, coupled with a genuine desire to help, made him an inspiring leader. Whether he was counselling a patient, mentoring a young professional, or speaking publicly about addiction awareness, Jake’s sincerity left an indelible mark.
Personal Life
Family First
Beyond his professional and athletic achievements, Jake’s greatest pride was his family. He was married to Emily (née Criddle), and together they raised four sons—Zachary, Brady, Grant, and Maximus. Friends and colleagues often noted how deeply he valued family time, describing him as a devoted husband and father who balanced his busy life with love and presence.
Character and Compassion
Jake’s character was defined by humility, faith, and service. He believed in the power of small acts of kindness and often went out of his way to help those in need. His philosophy in life was simple yet profound: to make the world a little better each day through action, understanding, and compassion.
Tragic Passing
On 6 February 2025, tragedy struck when Jake Shoff passed away in a car accident on Interstate 15 near Point of the Mountain, Utah. Reports suggest that a medical emergency may have contributed to the crash. He was 46 years old at the time of his death.
The news of his passing sent shockwaves through the communities he touched. Tributes poured in from former teammates, colleagues, and those who had benefited from his recovery programmes. The BYU basketball family described him as “a teammate who brought it every single day—on the court and in life.”
Legacy That Lives On
An Inspiration Beyond Sports
Jake’s story is one of purpose-driven transformation. While many remember him as a talented basketball player, his greater legacy lies in the countless lives he improved through his advocacy and compassion. His journey reminds us that success is not solely defined by fame or fortune, but by our ability to serve others.
Continuing the Mission
The Phoenix Recovery Centre continues to operate with the same mission Jake envisioned—to provide hope, healing, and recovery for individuals struggling with addiction. His spirit of service remains alive through the ongoing work of the centre and the people he inspired.
Conclusion
Jake Shoff’s life serves as a testament to resilience, faith, and compassion. From dominating the basketball court to transforming lives in the recovery community, he exemplified what it means to live with purpose. Though his time on earth was cut short, his influence endures—an enduring reminder that one person’s vision and kindness can ignite change far beyond their years.
In remembering Jake Shoff, we honour not just a gifted athlete, but a man of faith, integrity, and heart—a true example of how to live meaningfully, serve selflessly, and leave a lasting legacy.
